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Planning and Development

Our project experience, market research and analysis capabilities underpin the planning process for hotel, tourism and leisure projects. By thoroughly understanding market characteristics and trends, we are able to identify development opportunities and provide corresponding concept and product positioning recommendations for maximizing project performance. Financial feasibility is tested by estimating project cash flows and investment returns based on detailed analysis of future market performance, subject property competitive attributes and localized operational and financial benchmarks from the Horwath HTL database.

Horwath HTL reports are relied upon by developers, operators, lenders and investors requiring an impartial assessment of project viability, while our market and product descriptions form the basis for architectural briefs and short listing appropriate operators and branding for the project. By understanding operator qualifications and characteristics, management contract formats and terms, and systems to oversee and reward operator performance, Horwath HTL can also assist owners in selecting the right operator and successfully negotiating the hotel management contract.

Core Services:

  • Destination and Large-Scale Project Master Planning
  • Facilities Programming
  • Highest and Best Use
  • Hotel Management Company Selection and Negotiation
  • Macro Tourism Analysis
  • Market and Financial Feasibility Studies
  • Market Entry Strategy
  • Product Conceptualisation
  • Residual Land Valuation
  • Strategic Planning
  • Tourism Planning

Horwath HTL other main activity areas: